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Brand Identity for Nocto Labs

The purpose of this project was to develop the brand identity of Nocto Labs, a home automation and electronic company. This project resulted in the development of a cohesive and effective brand identity for Nocto Labs that will help the company stand out in the competitive home automation and electronics market.

The brand guidelines created during this process will serve as a useful reference for all future marketing efforts. The target market and competitors of Nocto Labs were researched to understand what sets the company apart and what elements of its brand identity would be most effective in attracting and retaining customers.

The core values and unique selling points of Nocto Labs were defined to understand how the company wanted to be perceived by its customers. A logo, color scheme, typography, and imagery were chosen to reflect the brand’s values and personality. The language and tone that Nocto Labs uses in its communications were considered and defined. Brand guidelines were created to ensure consistency across all of Nocto Labs’ marketing materials. These guidelines included details on the logo, color scheme, typography, imagery, and tone of voice, as well as any other elements that were central to the brand identity.

This is part of my graduation project at National Institue of Design , haryana and was Sponsered by Nocto Labs Pvt LTD.

Detailed Document view ( Process + Research ) ->